Let me explain for those of you new to my 'rants'.
Say you have a cosey little site on crocheting that pays a few bills (rent/mortgage/car note/groceries) and you're tired of writing your own content. So you decide..."hmmm, these private label rights sites look pretty interesting. Maybe I can find one that gives me about 40 or 50 articles a month I can use that relates to crocheting."
Good luck Chuck! Most of these sites offer so much 'generic' content, it can be written by a bored 4th grader who definitely has no interest in crocheting. Then they add insult to injury (at up to $97 a pop) by trying to make it appear you are getting 'exclusive' content when you and 500 (or more) people have access to the same junk?! Why do you want to pay for access to 400 to 1,500 articles a month when you only need at most 90??? At 3 new articles a day, your site is fresh to your visitors...and guess who still gets to do the work!
I don't know about you - but I do not want more articles, ebooks, scripts, graphics or anything else that takes up my limited time working on my business. Much less for generic junk on every topic under the sun except specific to my business!
Brief Apology (sorta politically correct):
If you're building a site a day that uses 100 articles...you can skip this little tirade...and go back to your dungeon. We won't miss you!
But, if you're in business for the long haul...understand how the search engines 'think' (yes, there really are live people behind Google). Search engines are for, cater to and love John and Jane Doe looking for ways to live, manage, create, build, stop, compare or understand their world. Get that stamped on your forehead if it helps...but get it!
At some point you will want to get out of struggling to create your own articles - private label rights is an excellent way to do it. Just be aware of the kinds of information these sites are trying to sell you. Don't confuse your customers or keep reinventing your business to fit someone elses content - find a private label rights site that gives you more of what you need in the business you have.
That's it for today and I leave you with this
“There is a great deal of advertising that is much better than the product. When that happens, all the good advertising will do is put you out of business faster.”-- Jerry Della Famina
