Anyway let's get right into it because ideas that work and resources that you can use is why you come here. If you want theory - you've definitely come to the wrong place!
Advertising. Our business needs it, we want it to payoff and definitely spend wisely for it. Without it, you're blowing kisses to the invisible person a hundred miles away who doesn't know you exist!
Ok, so what's the solution? How can you reach targeted prospects with all the demo-psycho junk pundits (pundits=master bull-shit artists) say you must know to sell your product or service? Here's one idea that you may not have considered: Sponsor A Radio Show
World Talk Radio
If you like talk radio while you're working, now you can tune in online. As far as I know, this is the largest Net Talk station. With more than seventy regularly presented shows, you have a wide variety of programming and they add new content every week. There are even archives of many of the shows, so you can find what you missed.
What I think is a great idea, especially for those of you looking for a way to get more targeted prospects is the sponsorship aspect. A Silver Sponsor gets one 30 second ad spot during each show you sponsor for $200 a month and your spot will remain in the archives for 30 days after the live show broadcast. This can be money well spent and definitely cheaper than you'll get on regular radio stations in most big cities. If you think 30 seconds isn't long enough - set an egg timer and try talking for 30 seconds. Longer than you thought isn't it?!
As Solo's, many times we can't take advantage of offers that businesses with employees have. Health, retirement and other plans primarily ignore solo business owners. Unless you have a job or joined at the hip with someone who has a job that offers these to you - pretty much, you're on your own.
What has been proven over time to work for many Solo's is joining trade or small business organizations to get the same bennies offered to 'employee based' businesses.
Here are 2 that you might want to consider. Your particular home business may have an industry tie that you can take advantage of also - be sure to check.
1. National Business Association
At $30 a month, you won't get comprehensive offerings but for some of you without a Plan B that doesn't include a full-time job or being joined at the hip to someone who may leave you stranded. Basic member benefits include life insurance, medical supplement and pharmacy discounts. Non major perks for members listed however are quite extensive.
2. National Federation of Independent Business
Another membership organization that you can join for even more Solo Entrepreneur clout. I liked this one because it has separate health savings accounts. You get all the basic member benefits above life insurance, medical supplement and pharmacy discounts - Plus you have choices for health care HMOs, PPOs and more.
See - short & sweet...for once.
That's it for now and I leave you with this:
Continuous effort - not strength or intelligence - is the key to
unlocking our potential. - Winston Churchill
