Copywriting, Marketing Tips & Your Solo Enterprise

When it comes to the big 3 (no, I don't mean credit bureaus) - advertising, marketing and copy writing most of us would rather not. But we also know that unless we can get the word out somehow, we don't have a business because we also don't have customers to sell our products or services.

The resources I'm sending you to today are blogs, yeah those things you have to read to get any any relevant information! Not all of them are marketing related, but if you want to leave a post on them - please do. Let's get to it..........

1. This post from the copy underground made me think of some of you working solo's. We have all had the suspect client call and without coming right out with it, want us to provide our services or products for free.

The one post that I could relate to was by Cathy Goodwin: “How about you write my website for free and I will introduce you to lots of rich, potential clients?” Yeah, right! If you are learning about how to write any kind of copy to market your solo business or just want to get a few tips to make your next advertising efforts better, read the post.

2. This post is a bit dated but it's still relevant for those of you still trying to get your
solo business online. Your domain name should be given a bit of thought because once your customers get used to it, you are pretty much stuck using it everywhere you advertise your business. Read about this important piece of the internet puzzle here: Custom Fit

3. Do you have a predominately woman audience? If you are male, you're probably doing more head scratching than connecting to your women customers.

Women marketers can get it wrong too, but we can pull a 'do over' quicker than a Maserati at top speed. When the report for this site first came out in 2006, I went out and purchased the book. As a woman solo entrepreneur, I realized that I'm not my customers. Myths about women can get any marketer in trouble, and assumptions have cost bigger businesses than yours money. To keep an eye on the trends related to marketing to women, I highly recommend this blog. Read it here: Marketing To Women Online

4. As solo entrepreneurs we try to keep trends that may affect our business in mind.

• What are our customer's thinking?
  
• Where are they going?
  
• What are they doing?
  
• How can I make a little money on it????

All those things we know we ought to keep track of but between actually paying the bills and beating the bushes for new sales - we don't. Seth Godin's new book out in December is focusing on 14 trends that will ultimately have some play online. Thank goodness someone else put them up so you don't have to buy the book unless you want to (and not to get the 14 trends he's referring to!). Check the list here: Sally Falkow Hope you get some value out of these resources and leave me a note if there is something you want me to cover about starting or operating your solo business. I'll even put your site or blog link in the post with your suggestion. Nothing stupid please, my patience left home when my son turned 13! That's if for today and I leave you with this:

"Avoid the crowd. Do your own thinking independently. Be a chess player, not the chess piece."~Ralph Charell