I read quite a number of business related reports, articles and books
for topics to cover here and quite often I find a talking head that just
pisses me off in how dumb they really are. That's not the bad part really,
it's the fact they don't sit quietly in a corner somewhere and play with
their toes instead of talking in public.
Today it's a sickening specimen of humanity named Ann Fishman (name fits),
who is/was president of Generational Targeted Marketing. This brain-dead piece of work offered this little tidbit when giving a 'talk' (she would have been better off taking a nap instead) on why the diversity issue is not covered regards to the baby boomer generation and mass media mis-communications.
Here's what Ms 'Wish I Had A Brain' had to say:
These are definitely little important points (diversity in a 77 million strong market spread over 19 years with over a quarter of them racial minorities), but they don't achieve a level of prominence to qualify in my mind (when she can find it) as 'Oh my goodness, we've been wrong about this generation.'
Hmmm...guess as a business person, you should just stop accepting money
from these 'unqualified' prospects and focus your marketing message on
those who are more prominent in the mind of somebody named Fishman?
It's a remark that should never have been made and is an insulting attitude to take in business especially in marketing!
In the 21st Century 'Speed of Light communication of the Internet, she just let it be known to any group from Asia to Africa: You don't count and don't matter to us - whoever the 'us' Ms. Fishman considers herself a part of.
Here's the message for all of you as solo entrepreneurs: If your product or service is based on pissing off half the planet - Update your resume because Wally World is hiring.
Ready for business? Let's do it -
Do you market using email to other businesses? Some of you only have other
businesses as your market and yes, email does work when done right!
When it comes to email marketing, B2B companies have unique needs that are not
served by traditional email providers. The days of batch email marketing campaigns with low response rates are over.
Optimizing B2B Email Marketing for Lead Generation
is a webinar being held April 9th and includes highlights from MarketingSherpa's
Email Marketing Summit, held in February in Miami.
You'll need to signup and yes, someone may call to remind you about the time.
But if you are at all interested in getting more quality over quantity prospects from
your business to business email marketing efforts, this web seminar could be the
step you have been missing. I'll definitely be there!
Anticipate Change & How You Can Survive It
I have more Seth Godin's books than is good for me but the man knows his stuff. With that said, whenever I come across an article he writes that can help my business, I read it!
Whether your solo business is the next WII or you sell organic fruit at the local
Farmer's Market, change is going to affect you. Anticipating and being willing to roll with them is what being a solo entrepreneur is all about.
An article by Seth Godin on surviving change at Fast Company makes a valid point: Business as usual won't cut it and entrepreneurs are best equipped to handle change. Click the link and read what you can do or put into place to get through changes that may affect your business.
