Why won't those using email marketing just get to the point in the Subject Line?!
For example: 'Open now before it's too late!'
Sorry Bud, it's already too late for you. Unsubscribe!
Then there are the ones that start with something that's supposed to make you curious:
"Wordpress Blogs Hacked!" Ok, I don't give a rip but how are they being hacked so I can protect my non-Wordpress blog? I open the message, got to be something good in there, right? Not likely!
Here's the actual Message:
There are laods (sucker can't spell either) of WordPress plugins but
you don't have to worry because you can have my new widget that cost me $1,000,000 today for the measly price of $27. But you must get it today!"
What?! That little bit of crap could have been put in the subject line and at least I wouldn't have wasted my time reading your stupid email!
Increasing Your Email Marketing Positive Response Rate
isn't rocket science! It means making your emails relevant and for your long
time subscribers, something with good information they can use. Getting a
positive response and the desired action of taking a look at what you
are promoting starts with.... Not Pissing Them Off!
Maybe I'm being a bit harsh making that statement.
Maybe your subscribers consider themselves "Dummies" or "Stupid". Maybe having
the Rich Jerks talking down to them is awe inspiring. I don't know, maybe this is
what your subscribers respond to best.
But when your subscribers do not laugh when being insulted, they get offended when
you insult their intelligence, they are not looking to be 'amused' by your cleverness
nor consider themselves losers..............
Your spam complaints will go through the roof, you don't really have a trustworthy business and no self-respecting hacker would spit on you - You Are A Schmuck!
Solo Entrepreneur Tip: Treat your email marketing the same as you would your best paying customers. People are busy, trying to get something done and the faster they can get an answer - the better.
I'm not saying don't share a great resource you found or the joy of your new baby. Just keep it in perspective and consider your readers time. (Yeah, so sue me! I write a lot.)
That's it for today and I leave you with this -
Our greatest asset is the customer! Treat each customer as if they are the only one!~Laurice Leitao
