If you've been reading the news (which I avoid like the
plague), it appears the inmates are running the asylum in many
countries and no more apparent than in the US.
It used to be the only time my blood pressure would go up
over paying taxes was when I would hear perfectly healthy 16-20
year olds talking about being 'entitled to....' Section 8 and
welfare checks.
Now I'm helping to 'feed' the un-hungry, wealthy masses.
Damnit! Can't win for losing it seems.
This week let's focus on our own financial survival and leave
the 'Gimme, Can You Lend Me, Can You Spare Me' government
handout crowd to their own devices.
Let's get to it -
Natural News
has a very good online ebook titled "How to Build Your Financial Safety Net". Mike has some very good pointers for those of you still waiting for the Government Is Going To Take Care Of Me fairy.
Here's the opening summary for you then go read the rest:
In betrayal of 99% of the American taxpayers who opposed
the pork-packed financial bailout bill of 2008, Congress
passed the bill on Friday, October 3. President Bush signed it into
law within minutes, and King Henry (Henry Paulson, Treasury
Secretary) went right to work using taxpayer dollars to
start buying up bad banking debt that nobody else would
touch.
Next is a good read for those of us not waiting to see what happens.
Tessa is the editor of Sales Conversation Newsletter and this article is for
anyone who sells personal services face-to-face. This is a very good resource that
shows you the benefits of selling your services by being yourself, even if you are
selling is online - it makes good business sense.
In last week's newsletter she covered "7 Reasons Why You Must Zealously Qualify Prospects". This is the cut-down version of a client qualification process:
These pointers will work in any economic environment because they're the
same ones that direct marketers and advertising copywriters like Claude
Hopkins used in the 20's to sell Rolls Royce, Luxury train travel and Blue Chip
Stocks...while the stock market tanked!
The strategy outlined in these 7 simple steps work. For me, there are simply people I will not work with. They must have two qualifications and both are important to how I market my coaching services: Is the prospect both willing and able.
Willing to be coached (many think they are until the rubber meets the road and they realize they still have to make a decision) and able to pay me (I am neither a non-profit nor the most expensive out there, but my bills must be paid too).
If you're selling a service, then this is one of those inbox newsletters you'll want to print for your swipe file.
Finally, just because it's you have an opt-in page doesn't mean you know what you're
doing...is this super fast read CopyWriting Case Study: How To Insult Your Audience. Yes, for you video addicts there is also a flash video too.
It references using comparisons in your marketing, whether print or when talking
to your customers. Sometimes it's just best to focus on the benefits you offer....
That's it for today and I leave you with this -
Your success as a family, our success as a society, depends not on what happens at the White House, but what happens inside your house! ~ Barbara Bush
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