09 February 2009

Solo Entrepreneur: Grow Your Business

What a week. Have the new theme and now to do something about the
blank advertising slots. There's only room for 3, so if you
want to promote your business there, here's what you do:
1. Send me an email with your url so I can see you're not trying to
gank my system.

2. The size of your site graphic can be no larger than 120x96.

I'll run it on my new blog for 30 days free. First come, first
served on this because there isn't enough time in the day to
respond to everybody.

Now, with that out the way - let's get to it:
Growing a business when you're a solo entrepreneur can seem
daunting at times. There's not only the service or product you
are responsible for getting out the door, you must also take care
of your own:

  • Make selling and marketing decisions.
  • Find new customers and respond to current customers.
  • Send invoices for services provided and follow-up messages.
  • Monitor your finances and plan cashflow.

    And the list goes on and on. But there are a couple things
    you can do to make your life a little bit easier, and give you
    a road map for the things you need to do.

    Your first step is to redefine your business vision and mission.

    After being in business a couple years, you may notice that
    the landscape for your industry, your customers and even
    your offerings have changed.

    It's easy to fall into a 'busy-ness' trap because you work
    primarily alone. We all do it from time to time, but it's when
    you lose sight of where you were headed when you started that can
    create frustration, boredom and mistakes.

    That's it for today and I leave you with this -
    It is not the strongest of the species that survive, nor
    the most intelligent, but the one most responsive to change
    ~Charles Darwin