18 November 2009

Solo Entrepreneurs - Effective vs Efficient

Normally I leave my rants out of things (yeah, this year!) but
while looking at the number of posts I've written here for
2009-this will make 159. Why it's strange...

For the first couple years, I pushed myself to post any and
everything I thought would help a solo entrepreneur, working at
home alone. Well, it took me the middle of year 3 to realize
this blog wasn't making any money and my readers soon got
distracted by the new flashy, shiney what-the-hell-is-it-for gadget.

So I decided going forward to only post when I felt like it,
instead of being the poster child for 'helping people who don't
want help'...in other words I stopped posting for a while.

Yeah, I did what the 'pro' bloggers said:
Post every day or at least 3 times a week.
Give good information in your content.
Don't be a whore for links or comments.

By following that advice I got a blog out here in cyber space
with 2 readers and a lonely damned cricket.

I think to be effective with your blog, the first thing you need
to decide is how it helps you make an income and then figure out
where that income will come from...does that make sense?

Having a Wordpress or Blogger or Typepad or any other platform
you like to use for blogging is one thing. They, like Twitter, are
useful tools to get something going online.

But what separates them from having a static website that makes
you a couple bucks with Adsense if you don't monetize it?

It doesn't matter how good your content, how pretty or
entertaining your video nor fun it is to post on your blog, none
of it has anything to do with making you money.

You can have thousands of people hanging on your every word, but without a way to make money from your work, you're a sucker who knows how to write.

Harsh? I'm beginning to think not. Claude Diamond told me this
years ago and it has proven true: If you're giving all your
information away for free, when someone would gladly pay you for
it - then you're a sucker. Ouch!

Where is this blog going? Who the hell knows at this point.
Yes, I'll like continue to share tools and tips I find that
might help some of you.

But...and this is to cover my ass with the FTC, FBI and anybody
else with a 3-letter moniker
: I will be including affiliate links
from time to time and if you buy something, I'll get a few
bucks.

Since I don't want your email address, don't put it in a
comment because whoever else gets it has nothing to do with me.

What have I missed...
Covered making money finally with this blog - Check!
Covered your email privacy - Check!

That about covers my turn around to being effective instead of
efficient, don't you think.


That's it for today and I leave you with this -
There is a time to let things happen, and a time to make things happen.~ Anon