setting up the paid subscribers section, so this post will be
brief.
Those of you operating a business online (or off), how are you
tracking the effectiveness of your social media marketing
efforts? I asked this before and half of my readers ran for the
hills...or gave me the 'party-line: "Everybody is doing it and
it's the thing for the future of online marketing".
Don't be an idiot. I know everyone is 'trying' to use it, what I want to know is are any of you tracking your results using it. Let's be
specific: Has the traffic converted into sales? Is it more
effective than other marketing methods you are using?
Even the newest online denizen can build a list of freebie
seekers and tire kickers. Traffic isn't hard to get,
targeted-credit card carrying-ready to buy prospects is the
problem.
That's it for today and I leave you with this -
A leader must have the courage to act against an expert's advice.~James Callaghan
