another of those famous resources I'm always finding.
Keyword Localizer
Trey Smith makes software, and this one might help you out with
those keywords for your sites. Here's the thing I like -
it's easy to use and doesn't only stop with Google. You
also get the results from Yahoo and Bing.
Here's what may be confusing, it's for those who use
Adwords ads. I don't use Adwords or any paid ads at the
moment, but what it can work for is classified ad sites like
Craigslist or Ebay ads. Click the link, watch the short video
(you'll be asked for your email address to get it) but it
may be useful if the Google keyword tool changes aren't working
for you. Oh, and yes it's free:)
Do you consider yourself a solo entrepreneur, small business
owner, consultant...or something else? I've noticed quite
a number of online marketers calling themselves "consultants" lately.
It's as if they are having an identity crisis and want to down
play their independent business status.
The reason I'm asking you to think about this?
It affects your marketing, how you come across to prospective
clients and your credibility.
Now more than ever, it's important to be who you say you are in
everything you do related to your business. Because it's too easy
for clients, customers and prospects to "peep behind the curtain".
The last thing you want is for prospective customers or clients
to wonder what else you may be 'fudgeing the truth' about
in your business.
Many of you have never worked in the cut-throat
environment of a corporate office, trust me when I say
it's the last image you want people to connect you with.
Lacing your blog, brochures, and marketing with "we, us and our",
thinking it projects a professional image is misguided.
What it does is give your prospects the impression they
will not get the personal attention entrepreneurs are famous for
offering their customers.
My clients know I'm a one-woman show and 90% of my clients
are solo entrepreneurs who happen to be independent consultants.
None of us are starving because we're solo, so why should you
allow it to bother you in your business?
Here's a suggestion: Send a short email to your customer or prospect
list, and ask if you were an independent entrepreneur would they
still use your service?
That's it for today and I leave you with this -
Avoid having your ego so close to your position that when your position falls, your ego goes with it.~ Colin Powell
