This weekend was spent preparing for my New Year (hey, I'm an April baby - NOT January!). So in reviewing my journal for this past year, I noticed there were hits, misses and some...what the hell was that all about?! moments. Guilt Highway isn't a road I make it a habit of traveling, so it's about figuring out what the next step should be. And that's what I'm going to share with you here - some tidbits of wisdom that I found that may help you 'make your own' road.
Ahhh Blogging. You either love it or hate it.
If you don't have one, get one. If you do have one and finding it hard to keep it updated because your brain goes to mush after the first couple posts, you want to get this book by Margaret Mason, No One Cares What You Had for Lunch: 100 Ideas for Your Blog!
The section that got me going and that I agreed with immediately was on handling an 'S.O.B.' who decides you are their victim for the day. Yes, that was politically correct for me!
Margaret's take on it: "Fight back. Sometimes a blog entry will cause controversy. This may make you feel like retreating. Don't. Stand up for yourself. Acknowledge sensible arguments where they are made, but argue your point. Your readers want to see how deep your thinking is. So should you." That Works for me!
Recommended for Service Sellers
Selling a service is basically time restricted - you have a specific knowledge or ability that sells by the hour and deliver solutions required by your "client." Thing is, your time is just like everyone else's - limited. I've used this guide for the past 2 years to build my coaching business and you might want to go get it here
I've been a big fan of Kevin Evoy since my first book. It took me 3 months to finally get the hang of that whole demand-supply thing because analysis paralysis set in. Once I got it, I haven't looked back! Pick up the Service Sellers Manual and let me know what you think.
Pissed Off Any Customers Lately? Wait, it's still early in the year
Holly Buchanan has an article on GrokDotCom that covers this exact question. If you've ever been in a store wandering around with an item in your hand ready to pay, only to find all the sales staff in deep conversation with each other over last nights American Idol twit - then you know exactly what I'm talking about.
No matter what business you are in, this is one that you'll want to print out and keep near your computer. Sure if you have an online business it will take some detective work on your part to figure out why your visitors didn't buy or leave their contact information - but no matter what business you have, knowing your business' POF (Piss Off Factor) will help you grow it to the level you want with less stress!
That's it for now and I leave you with this
"One of the most essential things you need to do for yourself is to choose a goal that is important to you. Perfection does not exist -- you can always do better and you can always grow."
~ Les Brown
