Hey Gang,
I've been getting through my mountain of email and decided to let someone else tell you off. Many of you reading this fall into one of two categories: You are either talking or doing something towards getting your business going. Today I'm letting Craig Garber get under your skin because either you fish or keep cutting bait preparing to fish. Take it away Craig!
Stuck? Unstuck. A Lifetime Of Homework.
Today I have a simple message, but if you're serious about
becoming successful, it will hit you like a cold shower
first thing in the morning after a long night out partying.
In fact, if you really have that BURNING DESIRE Napoleon
Hill referred to in 'Think And Grow Reech', it's a message
that will kick you in the rear and get you moving faster
than marching orders from General George S. Patton Jr.,
himself.
If it doesn't, then you just don't have that burning
desire. And that's O.K. -- it doesn't make you a bad person
or anything -- but it DOES prevent you from moving upwards
in your business, and therefore in the rest of your life as
well.
Like it or not, that's just how life works.
Here's the deal: In 1984, George Haylings published his
semi-autobiography called 'A Lifetime Of Homework: The
Autobiography Of An Entrepreneur And His Imaginative
Enterprise.' (good luck finding it)
Haylings was a 'small' direct-mail operator, who ran his
business out of his home in the mountains in Northern
California. He loved the lifestyle his business afforded
him, especially the long walks through the cool crisp
mountain air of Big Bear Lake, his 3 Laborador retrievers
tagging along.
Haylings started selling information just after he got out
of the service, and when it comes down to it, what he spent
his lifetime doing was selling informaion to
'dreamers'. He didn't make a 'killing' doing it, but he
made enough to live in a nice home up in the mountains and
he spent as much time as he wanted with his wife, and in the
end, he left a lifetime of customers behind.
Most of the clients I work with are also interested in
spending time with their partners and enjoying outdoor
activities, but they also DO want to make a killing in
business.
Anyway, back to Haylings. Haylings sold what he referred to
as 'treatises', which is just a fancy name for 'Special
Reports'.
Some of the titles he sold between 1946 and 1960, included:
* Vacations Unleemited: A Retirement Kit Comprising Plans,
Data and Secrets Dealing With Early, Successful
Retirement...
* Profitunities, A Most Unusual Book...
* Easier Ways To Easier Dollars...
* Little-Known Ways To Lifetime Prophets... and,
* Hidden Dollars
Haylings typically used small classified ads to generate
leads, and then he'd mail out a long-form sales letter to
get the sale.
Because he was so prolific, and because he was around so
long, many of his customers became repeat customers, and he
was also able to rent out his lists as a way of generating
extra dough over time.
Most of his material uncovered a variety of ways for budding
entrepreneurs to make munnee, describing different
money-making ideas and schemes.
Here's an idea taken directly from one of his books. You'll
notice some of the more outdated prose from the period of
time he was writing in (late 40's, early 50's):
'Picture Napkins - One girl sells an imprinted napkin but it
doesn't carry the usual imprint. These napkins have the
imprint of the owner's home, thereon. She makes a drawing
of their home from a photo and prints the napkins from a cut
made from the sketch. These caught on so well that she is
now imprinting a line of napkins with sketches of known
landmarks and buildings. These could be turned out in
larger quantities and the local department stores and gift
shops take just about all she can turn out. Her mother and
father are now pitching in to help her with this project.'
As Haylings says, what you're selling here is 'a dream...
some hope... and a lot of inspiration.'
And you want to know why you're mainly selling dreams here?
The answer is simple. Oddly enough...
Virtually NO ONE Will Ever Take Any Action And
Do ANYTHING With All This Information They're Buying!
And there are generally three main reasons why this happens:
One: You're afraid of taking risks.
And when it comes down to it, you will NEVER make any
SERIOUS money at all, unless you get over this fear. Even
if you're working in the corporate world, if you want to
move up the corporate ladder, you're going to have to take
risks sometime and in some way.
A lot of people say they're not 'ready' to make a move
because they feel the 'need' to do more research or be
'better' prepared, but in reality this is their way of
logically rationalizing to themselves why they're still
'stuck', when the real reason is because they're afraid of
the unknown.
Which is sad, because when it comes down to it, the actual
consequences of you failing at something (if you do fail),
are usually pretty close to zero, outside of lost time and a
few dollars, which, if you're like most people I speak to,
is what you're doing now anyway: Wasting time and not
making enough money.
Also, if you think about it, if people planned and waited
this much to have children -- until you were finished
'preparing' -- the population growth rate would be negative,
I'm sure of it.
Two: You're too cheap.
Sorry to be so blunt here, but most people are too cheap to
take action, and ultimately they're hurting themselves
becaue of this. Instead of looking at money you're laying
out as an investment in yourself, that you'll make back
many, many times over -- most people are too busy trying to
weasel out something for nothing.
And in life, you really DO get what you pay for, so this
truly takes you nowhere.
Oh, and if you look at your 'cost' as an investment in
yourself, the other thing people struggle with here, is when
you do this, you place the responsibility of 'return on
your investment', squarely on your shoulders, which is
W-A-A-Y too much for many people.
However, blaming your financial advisor when your portfolio
'investment' goes down, seems to comes easy to you.
Wait a minute -- something's wrong with this picture.
Three: You've got scarcity thinking.
This one is completely devastating and of the three, is the
most difficult to get over, because it comes from years and
years of bad programming, listening to the WRONG people,
and looking at things from the wrong end of the financial
win column.
Think about it: Believing money is the root of all evil
isn't going to do anything but act as success repellant,
because why would you strive so hard to do something you
inherently are staunchly opposed to?
Thinking you were meant to struggle all your life and that
only 'the reech get reecher' is a long and excruciatingly
painful lifetime recipe for 'sidelines success' -- you'll
always be the cheerleader, never the star athlete.
This is horrible, because all this scarcity crap is just
stuff you've got in your mind, and not even reality. The
past is the past and what's done is done. Stop looking in
the rearview mirror so much and start facing forward when
you're driving -- after all, that's where all the traffic
is, anyway.
Look, the joystick's in your hands, and you can play the
game however YOU want to, the choice truly is yours.
Here, let me share a story with you that shows you exactly
what I'm talking about.
Late last year, I received a fax that was simply BURSTING
with energy. It was from a very successful guy in the
health and fitness industry, who had a great story to tell,
a seemingly fantastic outlook on life, and he said he was
HIGHLY motivated to get into the information marketing
business. He said at his age (48) he was sick and tired of
trading time for money because he knew his earnings were
limited this way.
(And by-the-way, I receive MANY faxes and e-mails similar to
this. This one in particular though, seemed filled with
potential.)
This man was happily married, his wife was 100% behind him,
and he was RARING to go.
And also, because he'd reached a recognizable level of
success in his field, he had the financial wherewithall to
invest in himself, and start an information publishing
powerhouse.
Honestly, it was one of the most compelling faxes I'd
received in a while. This man said he was willing to listen
to anything I told him to do, because he knew in his heart
of hearts, I was 'THE MAN' who could take him to the
promised land, fastest and swiftest.
And I certainly am.
I was very encouraged by his man's spirit and energy, and I
told him to get the ball started, he just needed to book
some coaching time with me -
http://www.kingofcopy.com/coaching - and we'd get rolling
straight-away right after the first of the year, ready to
explode out of the starting gate like a rocket-ship.
I never heard from him again after that.
I was so very disappointed for him because his potential to
be the next guru in his industry, was HUGE. He had ALL the
markings and necessary skills to transform himself into
somebody really recognizable, and fill his life with dreams,
thrilling experiences, and security, far beyond even his
wildest imagination.
Oh, except for one important thing he was missing:
Balls.
His simply weren't big enough.
He was either afraid of taking risks and making a leap of
faith... he was too cheap... or else he had scarcity
programming and felt too much out of his comfort zone when
it came time to taking action and potentially living in
abundance.
Who knows, maybe he bailed out because I told him he needed
to make an investment in coaching time -
http://www.kingofcopy.com/coaching - although why he would
think anyone would ever give out rock-solid high-level
advice, expertise, and experience for nothing, was beyond
me, but if I had all the answers to all these questions, I'd
be the King Of All Answers instead of just the King Of
Copy, right?
Now appreciate, if he ordered coaching time or not, or even
if he became a client or not, my ability to spend time bass
fishing out back behind my lake-house... or to grill up
some filet mignon this weekend... or to take Anne out to
dinner on Friday night... or to take our next vacation this
summer... isn't going to be impacted at all. This isn't
about me.
It's about what this poor bastard's doing to himself by
freezing up like a deer in headlights, prolonging his own
frustration and agonizing over this, FAR beyond the slight
initial discomfort he might have, if he actually started
taking action.
Think about the levels of success you'll never reach, the
brass ring always one inch away from the tips of your
outstretched fingers, if you're continuing to plod along
through life this way.
Now let me tell you about another guy I know. He doesn't
have two nickels to rub together. He lives at home with his
mom, he's got a full-time day job he's just paying the
bills with, and he's already made a go at a few direct-mail
promotions on his own -- none of them meeting with any
success.
But he's got great passion and a burning desire to succeed.
Now this young fellow -- in his early 20's right now --
could easily sit and piss and moan about what he's done so
far, staying discouraged and dwelling on all the 'failures'
he's already experienced, giving up right now.
But instead, he called me and explained his situation and
told me something like 'I know I'm close. I KNOW the answer
I need is out there somewhere, and I don't want to give up
until I get my hands on it, no matter WHAT kind of a price
I have to pay.'
Then, this kid turned around and invested some money in an
hour of coaching. He put it all on his Visa card and in
fact, he even had to make two separate payments to do this,
and after his second lot, he scheduled his time with me.
Now I don't have a crystal ball or anything, but I'd be
willing to bet that by the time this young man is 30, he
will have been a millionaire at least one or more times, and
if he keeps his head screwed on correctly, he'll probably
be a multi-millionaire with several different business
ventures supporting him all at the same time.
Oh, and yes, he'll also definitely have a few more failures
under his belt, too, but that's all part of the game. Even
the Yankees lose the World Series once-in-a-while, but you
never remember your losses, nearly as much as you savor
your wins, now do you?
The difference between these two men is profound. Far
beyond their physical characteristics, their age, industry,
or their demographics.
You see, one realizes he's stuck and needs some help, and
will do ANYTHING in his power to get it. The other is
afraid of getting help because it may actually get him
'un-stuck'.
Strange, isn't it, how these things work?
Which side of the marker are you stuck on?
Now go sell something,
Craig Garber
P.S. I am currently putting the finishing touches on THREE
new products. One is a bound hard-copy version of all my
tips from 2004, which is 135 pages long. The second is a
hard-copy version of my 2005 tips (at 473 pages, this will
probably be shipped in TWO volumes)... and the last product
is called 'The Underground Manual Of Selling And
Manipulation: 47 Ways To Push The Emotional Buy-Buttons Of
Your Prospects'. Let me know which one you want me to
release first and I'll close the door on that one fastest. Thanks.
(c) Copyright, Craig Garber & kingofcopy.com(TM) 2006
Craig Garber
kingofcopy.com (TM)
3959 Van Dyke Road #253
Lutz, Florida 33558 USA
813-909-2214 Phone
954-337-2369 Fax
cgarber@KingOfCopy.com
King Of Copy
