industry shake-outs and corporate begging, a new era in the US
political stream and the rest of us trying to remain calm.
Did I get that about right?! But you want to know something - I'm
grateful! It could have been worse for all of us and for some, it
has been a very bad year.
It's meant for you to keep things in perspective. What you may take
as a disaster, for someone else it may be a challenge.
This next to the last post of 2008, I'm going to do something a bit different.
Here's a list of a couple 'good reads' for you and let's call
it 2009 Fresh Start Reading List
BUSINESS SHELF
A bit of lessons learned insight from Don Keough, retired
president of Coca-Cola that actually has some meat to it. The
most relevant commandment we faced in 2008 is wrapped up in #10 -
Be afraid of the future.
Yes, this is a Business Book and especially relevant to Solo
Entrepreneurs begins on page 183!
Some of you used older versions of 'Parachute' and leafed
through that dog-eared copy when you went on your own.
Anyone who missed it, grab the current edition and start with page
183...this time next year, you'll be glad you did!
This one was a sleeper for all but the most avid reader (or
hard-core marketer) when it first came out.
Watching trends is not high on most solo entrepreneurs radar for
a number of reasons. You're busy working on right now to worry
about later on!
Not a quick read by any stretch, it can at least give you a
heads-up on what may impact the direction you're headed with
your business now and what adjustments you may want to make
to survive later.
This next list will give you food for reflection, a pat on the back and my
hope is to get a laugh or two! Enjoy...
PERSONAL SHELF
You will recognize some of these 'likely suspects' by their
descriptions and wonder how the author got away with it! Who do
you think 'The HeirHead' is? Unless you follow the latest,
you'll never guess.
This one had me shaking my head, laughing and scared all at the
same time...and it's not even Stephen King!
The stories of medical foul-ups and quack cures is legendary,
but what do we really know when it comes to our own choices on
who to believe? Before your next check up or visit to the
herbalist, read this one.
Before you get your panties in a twist, read the book! Learning
to laugh at ourselves and realize we really are doing just fine
takes practice.
It's far easier to accept what we hear from others about who we
are, what we should think and how we should live.
That's it for today and I leave you with this -
A positive attitude may not solve all your problems, but it will
annoy enough people to make it worth the effort! ~ Herm Albright
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