15 December 2008

Solo Entrepreneurs: Do We Mean Business?

Jean wrote an article in her series for Small Business Boomers that hits close to the post I made yesterday - it takes more than passion to make your business succeed.

When I first got started, the internet marketing information
(including the scams) were much less than you have to deal with
today. It wasn't any easier then to make a decision on what
business to start than it is today, though there are hundreds of
sites telling you different.

Or as Jean so eloquently puts it

"Don’t be fooled into thinking that all you need for a
successful business is an “Extreme Makeover.”
.
My mini sites that have been producing no more than extra costs
have been deleted, it took me all of 3 hours from my post
yesterday to cut the cord.

Some of you are still holding onto sites that are eating through
your credit card but not making enough to cover your hosting.

Then there are those of you who are 'wishing and hoping' for a
sign that will guarantee you will make money with your current
business idea. Here's a reality check: There are no guarantees!
Nada. Zip. Zilch. Ain't Happenin' Bub!


Look, I don't mean to preach because you are an adult and yes,
it's hard to make a leap into the unknown. But no matter how
many books you buy, courses you have, advice you get - you have
to take the next step at some point
.

Starting a business is only the first decision, there will be
others for as long as you remain in business - not all of them
will be easy.
  • Do you cut your flagship product because the market isn't
    buying it anymore?
  • Do you move out of your home office into leased office space
    because you need the room?
  • Will that new project fold because the client refuses to make a
    decision right now?
  • Are you going to have to cut expenses when you're stretched to
    the limit because sales have been slow?

    All are major decisions business owners make everyday, and when
    you make one there are 3 more ready to take it's place on your
    list.

    Just some food for thought and before I forget to mention this:
    for those of you considering a site overhaul for the new year,
    Site Build It is having their famous 2-for-1 sale running through
    the end of December. Check it out!

    Remember my last post, if it's not going to help you make money
    and help you build a real business - please, don't do this.

    Yes, there are people making pretty good money using SBI (I'm
    one of them) but it's not going to do any good getting the
    tools if you're not going to use them.

    I'm recommending this for those of you who have a site or
    online presence and want to take it to the next level.

    It will work for those of you who are new and just getting
    started, too but....understand it will take you some time
    visiting the member forum to really get the most use out of it.

    That's it for today and I leave you with this -
    "A real decision is measured by the fact that
    you've taken a new action. If there's no action, you haven't
    truly decided."
    ~ Anthony Robbins

    Leave a comment!